I deconstruct brand ambiguities
Unlike quantitative and qualitative research projects, semiotics-based research accounts not just for overt meaning but also the essential ambiguity and instability of meaning and value in a culturally diverse marketplace.
The answers to two questions should concern you as a prospective client:
1. How can Semiotic Analysis improve my/our insight into brands and meaning?
2. Why can you (the researcher) claim semiotic proficiency?
Firstly | A Brand is a sign. A marketing sign to be sure and marketing signs change meaning as they move from one culture to the next in both local and global marketing, or from one point to the next in a social media network.
Secondly | I have a several relevant degrees, two decades of semiotic experience and was mentored by the late Monty and Virginia Alexander of Semiotic Solutions in London.
We are also good at:
Consumer Behaviour Snapshots
Mobile Application Design
Websites and Mobile Applications
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I'd love to meet you
Let's have a cup of , or leave me a note: