iDART
Located in Johannesburg and Pretoria - active throughout Southern Africa
Call Barrie 082 555 8863 - Call Chris 082 456 7031
Interactive
Digitally Assisted Real-time Research
Interactive
Digitally Assisted Real-time Research
iDART uses DRU's to:
Speed the research process up
Do electronic capturing in real-time
Preserve anonmimity
Avoid respondent cross-influencing
Introduce Conjoint Analysis to qualitative research
Do multi-language surveys simultaneously
Record responses from less literate respondents
Deconstruct packaging concepts for research
Build up packaging alternatives in real-time
Test elements individually
Weigh the importance of elements statistically
Determine utility levels
Test Value Propositions
Combine Conjoint Analysis and packaging research
iDART uses DD to:
