What you see is just the ears of the hippopotamus
The Red Meat Industry

Click to Contact


NEWS Update 18 April 2017

We confirm our approach as an ideal seeking consensual expression of common interest in a Landscape of Peak Organisations. Our approach remains one whereby we engage with and through all organisations within the industry. It is not the intention of the industry day task team to support or contemplate yet another structure within the Red Meat Industry. Any potential implementation of structural changes within the Industry, if required, should be the outcome of a structured strategic process embarked upon with and through industry.


Pretoria | March 16th, 2017

Where it Started

A red meat industry workshop held during the 2016 Aldam (The Stockman School) established broad consensus amongst the participants present that the red meat industry and the consumer could benefit from a systemic strategic industry upgrade. It further concluded that strategic interventions will be vital to differentiate the core product and move away from meat being a commodity.
Establishing a sustainable and profitable strategy will unlock future value for the whole value chain; the introduction of new initiatives will become essential to improve the competitiveness of the SA red meat industry in the world market.

Where we are Going

Subsequent to the Stockman School, the Federation of Primary Red Meat Producers (RPO and NERPO) as well as the RMIF (Red Meat Industry Forum) supported the BGP PC objective to conduct a Red Meat Industry workshop during the first quarter of 2017 with the aim to establish a strategic roadmap for the SA Red Meat Industry to become a world-class competitor.


"Unlocking value for every actor in the SA red meat industry and becoming a world class competitor"


There remains a vast opportunity through improved genetic material and better management systems to increase the production among especially small, emerging and subsistence farmers. [RPO Industry Report 2016]

What we are Doing

Our preparatory process consists of the following steps:

  • We will invite stakeholders to submit statements reflecting their take on a Desired Future Position (of competitive advantage) for the industry
  • We will analyse the submissions and construct a shorter list of statements reflecting the entire horison of expectations.
  • We will then ask stakeholders to rate these statements on a number of criteria using a strategically relevant methodology.
  • Using the ratings thus obtained we will further reduce the expectations to between 5 and 7 dimensions that will accurately map the Desired Future Position for the Red meat Industry in South Africa.
  • The findings will be presented at the Red Meat Industry Workshop on March 16th, 2017 as the framework for a questionnaire and as the basis of discussion in workgroup sessions.
  • The final questionnaire will be tabled for completion during the pre-lunch session.

Your engagement with and contribution to this process will be greatly appreciated.

What you have to do

Updated content will be added as soon as it beomes available. Keep watching.

You can also follow us on Twitter or visit the Workshop Facebook page to keep up with changes.

This is WHERE we will be


Physical Address:

1134 Park street, Hatfield, Pretoria

Postal address:

P.O. Box 8783, Pretoria, 0001,


GPS Coordinates:

S 25° 44' 55. 8" E 28° 14' 14. 0"




Together for the first time at ONE event.



Mr Zokwana is the Minister of Agriculture, Forestry and Fisheries of the Republic of South Africa with effect from 26 May 2014. He is also Chairperson of the South African Communist Party, a member of the Central Committee and a Member of Parliament.


Don Heatley, a former chair of Meat and Livestock Australia and member of the Cattle Council of Australia

Will head up the committee which advises the Australian Centre for International Agricultural Research (ACIAR) on projects to benefit developing countries


Dr John Purchase, CEO of Agbiz

He serves on various Business Unity South Africa (BUSA) committees and NEDLAC task teams.


Rico Basson, Executive Director VinPro

VinPro was established in 2003 to render professional and need-driven consultation services in viticulture.


Johan Willemse

Johan Willemse is well known as an agricultural economist , column writer on agri markets and economics.


Dave Osborne SA Pork Producers Association.

Dave Osborne has extensive experience in pig production and is responsible for the overall operations of the Number Two Piggeries Group.


Prof Azwihangwisi Maiwashe

Prof Maiwashe is currently employed as a General Manager for the Animal Production Campus of the Agricultural Research Council. He obtained a BSc (Agric) degree from the University of Venda. He graduated his BSc (Agric) Honours and MSc (Agric) with Cum Laude from the University of Free State. He holds a PhD in Animal Breeding and Genetics from Colorado State University.


The (Provisional) Program

Please revisit this programme and note small changes that may occur. Revision date: 6 March 2017

1.1. Welcome by ARC Management (Dr Andrew Magadlela)

09h00 to 09h10

1.2. Workshop purpose

09h10 to 09h20

1.2.1 Process leading to this initiative (Prof Norman Maiwashe)

09h00 to 09h10

1.2.2 Future vision (Dr Michael Bradfield)

09h10 to 09h30

1.3. The Honourable Minister of Agriculture Senzeni Zokwane

09h30 to 09h50

1.4. Key note address by Don Heatley

09h50 to 10h30

1.4.1. Speakers

10h30 to 12h00 Dr John Purchase CEO Agbiz

10h30 to 10h540 Rico Basson General Manager VINPRO

10h50 to 11h10


11h00 to 11h25 Dave Osborne SA Pork

11h25 to 11h40 Dr Johan Willemse

11h40 to 12h00

1.4.2. Process and questionnaire: Chris Klopper

12h00 to 13h00

Lunch 13h00 - 14h00

1.4.4. Breakout groups (with tea on the side)

14h00 to 15h00

1.4.5. Feedback

15h00 to 16h30

1.4.6. Closure and way forward: Program Director

16h30 to 17h00

World-class Speakers
Confirmed Delegates
Great Venue
Break-away Sessions


We are inviting Workshop registrations from Industry stakeholders.

Balanced, inclusive representation from a wide variety of actors is sought and therefore it may not be possible to accommodate a large number of delegates from the same industry grouping.

Kindly register and the organizing committee will get in touch with you as soon as possible.



Lets get in touch. Scroll-up and send us a message:

Mr Thys Meyer


Phone: +27 82 800 6342

Email: Thys.Meyer@lssa.co.za

The Facilitator


Phone: +27 82 4567031

Email: syntagm@icon.co.za