Strategy | Connect | Collaborate | Contribute
Welcome in my S P A C E
BlockCHAIN | Strategy without the relevant enabling technology is lame.
By the same token: technology without direction-giving strategy is blind. March 2018
If you are in need of support to integrate BlockChain as a Service into your corporate strategy going forward, I can assist.
My next speaking engagement is at AGRISA Commodity Chamber Conference on 23/24 April - Transformation and Trade. Visit AgriSA Calender
S E M I O T I C ANALYSIS | ...accounts for the movement of brand meaning across multiple touch points.
We have studies on file with results that shook brands out of a slumber. January 2018
Marketing and specifically brand related research has recently (over the past two decades) became more | culture centric | as evidenced by articles in publications like The Journal of Consumer Research. Semiotic research investigates how consumers construct their reality by means of discourse [Oswald, Laura R. Creating Value: The Theory and Practice of Marketing Semiotics Research. OUP Oxford.]
In my experience as an advertising researcher it is foolish to do any research without a solid understanding of the semiotic context.
C O N J O I N T ANALYSIS | ...accounts for the contribution to brand value of the value proposition.
We have studies on file with results that shook brand managers out of their slumber. January 2018
Research | Conjoint Analysis and other MVA Tools
Value Proposition Construction, 2018
Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature,function, benefits) that make up an individual product or service.
The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to respondents and by analyzing how they make preferences between these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs.
Syntagm Research has been managing SawTooth Conjoint Value Analysis solutions for advertising over several decades.
I am also a trained, experienced and practicing Semiotician. If you don't understand semiotics skip the next bit.
Campaign Management | NFC/QR
Connecting digital assets 2018
NFC tags are programmed with just about any sort of information and then added onto/into almost any product, letting you read them with a smartphone or another NFC-capable device. Courtesy NFC FORUM
QR Codes can be printed and used on Digital media
THINKING | Aloud about South Africa Today
The broader research insights I have (dubious as they might be) apply to the place I live in too.
Strategy is a syntagm of choices from the paradigms of positions to occupy and performance outcomes to pursue.
About Syntagm
We've been around a few decades and we reinvent continuously. More recently synAPPS has been creating bespoke solutions for Agriculture.
About Chains of Custody
Transparency in a world drowning in fake news is going to become a source of competitive advantage
A brand that delivers a single version of the truth will be a distinctive sought-after brand.
Abandon Wishful Thinking about Labels
"...let us never delude ourselves that they capture the whole story or that they do not often bring serious unintended downsides".
Steve New | University of Oxford - Said Business School
Conjoint Analysis and other multivariate statistical tools and Strategy facilitation still remains the larger part of the core competencies offered.
We connect Physical Objects to the Digital World and Brands to the cultural world.
This is a New Site
This site uses the latest W3.CSS coding practices and is work-in-progress. Be patient. Keep Calm.
Click here to see Tweets by @SolveSemiotics@SolveSemiotics #semioticsolutions https://t.co/vf3ncHvg5j #advertising #marketresearch |your precious brand narrative is a social construct
— Semiotic Solutions (@SolveSemiotics) 14 August 2017
About CASUF
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Traceability
Visit the CASUF website
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CASUF provides compliant asset-tracking software. The system lends itself to Provenance management.
See CASUF in action