Research | Apps | NFC

Working closely with a leading producer of deciduous fruit and FruitFly Africa we developed a mobile application that has changed the way Fruit Fly traps are monitored.

With an NFC tag on each trap the collection of vital data is just a tap away.

We connect Physical Objects to the Digital World.

To learn a little more about what a Semiotician can or won't do visit the Spacedoctors' website.

Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature,function, benefits) that make up an individual product or service.

The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to respondents and by analyzing how they make preferences between these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs.

Syntagm Research has been managing SawTooth Conjoint Value Analysis solutions for advertising over several decades.

I am also a trained, experienced and practicing Semiotician. If you don't understand semiotics skip the next bit.